This music video is very individual and different to many other out there and its concepts are much the same to the sounds of the 1940's. The clothing and make-up makes the video seem like it is back in time therefore giving it a very different feeling, therefore it has quite a niche audience.
The music that is created by King Charles is very jazzy and individual therefore the video fits in very well being quite randomly put together. I like this sort of video as it does not seem to be very rehearsed or organised more as if they had a camera and a sunny location and though 'how could we make this as interesting and different as possible', showing such a random lots of shots and goings on. Although there is a clear narrative and performance based contrasts which both fit very neatly into the overall video.
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